Promote Blogs with Other Marketing Platforms
Bring In Periodic Guest Posts
Change Keyword Usage
While a bookstore would be remiss to not use “bookstore” as a keyword, it is essential to remember the competition for such a common term. Instead, local businesses should put a heavy target on long tail keywords.
Instead of just “bookstore,” the organization should use “book stores in Roswell,” “used book stores in Sacramento” or something similar. These long tail keywords are better in a world where normal speech is used in search, thanks to Siri, and local marketing is crucial.
Generate Guest Posts
It can be challenging for a company to get its content seen on a large scale, but this is a lot easier if they create guest blogs. Take your best content and submit it to industry leading blogs that embrace guest posts. While the industry blog will get the vast majority of traffic, it will undoubtedly bring a tremendous amount your way as well.
Use Other Marketing Resources to Promote Blogs
While concentrating on strong search engine marketing strategies will help your blog get noticed, it’s important to remember that organic reach can take time. This makes promoting your blog on other platforms critical.
Whenever you put up a new post, share it straight to social media. Take your time to send out an email newsletter for especially interesting blogs as well. The best way to get the word out is to use the tools already at your disposal.
Statistics show that you are 13 times more likely to see a favorable return on investment if you prioritize blogging. With these types of numbers, it is obvious that blogging is a critical marketing tactic. And if you can get the word out with the aforementioned tactics, taking the time to jot down a blog can really pay off.