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Having a strong online marketing presence is more essential now than ever before. That doesn’t mean, however, that offline marketing should be forgotten about. As it turns out, nearly 40 percent of online searchers have their purchases influenced by offline channels. So the simple truth is, online and offline play off of each other. And when it’s really down to it, offline marketing can be easily integrated into social media.

Insert Television Advertisement to Facebook ‘About’ Section

Facebook recently began allowing business owners to upload a video in their ‘About’ section. This is a perfect opportunity to place that 30-second television spot front and center. Even better is that the video can be switched out at any time, and customers visiting a page for the first time will promptly see the video.

Offer On-Site or Event Promotions Via Check In

One of the great benefits of social media platforms like Facebook, Foursquare and Google is that they offer the option to “check in.” This creates a way for you to use an offline marketing tactic, a discount, and make it reliant on social media. Whether it is at a special event or at the business location, offer consumers a discount on the spot if they check in on social media.

Utilize Hashtags Everywhere

Brands that use hashtags usually see an increase in interaction of 50 percent. Don’t allow these hashtags be solely dependent on social media, though. Create a clever and memorable hashtag and post it everywhere. From television commercials to billboards, these serve as hashtag reminders for people to use later.

As a local entrepreneur, you should make the most of every marketing tool at your disposal. This includes offline marketing. Fortunately, this old-school marketing tactic still plays a huge role in promoting a business.