Persona Comes Via the Screen
Gives the Brand Character
People want to hook up with a brand, and a tv advertisement gives local companies the chance to do this. Make the advertisement personable. After all, research has revealed that brands that build a relationship with consumers can successfully charge more than their competition. Work towards making a connection, through emotion or laughter, with television viewers.
Tv Ads Target Specific Audiences
On Facebook, local business owners can target their ads based on locale, age, gender and even likes and dislikes. Fortunately, television advertisements can accomplish this at the same time. Have you ever realized that politicians often pay for tv spots during debates? This isn’t by coincidence.
Based on your product or target market, you can place a television ad exactly where it needs to be. Advertising a haunted house event? Place it during a zombie show. Seeking more customers at an antique shop? How about a commercial during an American Pickers style show?
Tv Advertisements Reach the Masses
Even though individuals are spending insane amounts of time online, they still enjoy watching their favorite shows on TV. In fact, the average American watches five hours of TV everyday. This means you have a big audience, and since many are watching live, they are all but captive to your message.
While DVRs and Netflix may have lessened the effectiveness of television advertisements, they have not erased it entirely. As long as the costs don’t outweigh the benefits and you use smart marketing methods, television ads can be as effective a marketing tool as anything else.