Social media marketing has become an indispensable promotional tool for local companies across the country. In fact, 97% of marketers say that they now have a social media strategy in play. As with all marketing endeavors, though, issues can be made. And when it comes down to it, trusting any of the following myths is one of the biggest pitfalls you could come across.
Social Media Advertising Reveals Too Much
Some marketer’s fear thatcarrying out a great social media strategy will mean their competitors will learn company secrets. While it is true that other programs can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leaderrather than a follower. And while you are at it, you might as well use tools like BuzzSumo to keep track of your competition.
You Should Be Online All Day
Any successful social media strategy will have posts going up throughout the day. Unfortunately, this leads many budding entrepreneurs to believe they have to take time, several times a day, to hop online and post content material. In reality, marketing automation tools like Hootsuite allow you to schedule several posts across all of your social channels at once. This way, you will be controlling business elsewhere even as posts go up.
Belief That Everybody Is On Facebook
If everybody was on Facebook, it would seem only logical that you could avoid bothering with other social media platforms. Sadly, this belief is incorrect. There are those out there who detest the site, and this has led to the creation of social platforms marketed as the antithesis of Facebook.
Additionally, even if people have several social media accounts, they usually interact more often on particular sites. Cover all your bases by integrating several platforms into your social media strategy.
Being successful in social media marketing can do good things for your company. Whatever you do, though, don’t fall victim to unsupported claims. These myths can damage a perfectly good marketing strategy.