Welcome to the latest issue of the Marketing Minute,
your monthly newsletter dedicated to business growth and development.
In this issue:? 7
Ideas for Killer Videos
? 7
Tips for Amazingly Effective Headlines
7
Ideas for Killer Videos
There’s little doubt that video marketing can and should
play a huge part in your business, but very often the question comes
up, “What should I make videos about?”
If you’re new to the visual medium, and perhaps a little
camera-shy, it’s an understandable question.
Whatever the case, the power and reach of video cannot
be understated these days. You will be missing out on a large segment
of the possible audience for your products and services if you choose
to ignore video altogether.
There are a number of creative
uses for video, and we’re going to detail 7 of the most
effective for you right here and now. These should be enough for you to
get a good start in video marketing for your small business.
7 Effective Ways to use Video in your Small
Business
1. Product Demos – Far and away one
of the best uses for video is to showcase your wares, whether they are
physical products, software or services. There’s no substitute for
seeing your stuff in action, and your sales will reflect that. This
also ensures a more robust launch for your products, if you employ
video in the marketing.
2. Customer Testimonials – Likewise,
social proof is an invaluable tool in the sales process. No one likes
to be one of the first to try something, so video testimonials of your
products or services can be the impetus to get a prospect off the
fence. These can be full-blown reviews, or something as simple as a six
second Vine video. This is a must!
3. Interview videos – If you have
access to a thought leader in your industry, try and get them to sit
down for a video interview. Your audience will eat this up, and you
will benefit by having courted authority on your site
4. How-to videos – A bit different
from a product demo, these tend to go a bit more in-depth, and involve
other aspects of the business. Perhaps they don’t even use any of your
products, but show your audience how to perform a task specific to your
business.
5. Event promotion – Videos
promoting or inviting people to upcoming events, webinars, and
conferences work very well in getting people to join you. Let them know
the benefits they’ll receive by attending, and the access they’ll have
to you and your people once there.
6. Pure Content videos – Sometimes
it’s a great idea to deliver up some terrific teaching on video that
your audience would find useful. Make this a value proposition, as to
do otherwise would have a negative effect. And whatever you do, don’t
try and sneak in a sales pitch at the end. Deliver pure value, for
free. You’ll be glad you did.
7. Case Studies – One of the hottest
trends in marketing these days is the use of comprehensive case
studies. Doing this on video allows you a great deal of flexibility and
utility. Be as transparent as you can, and show your mistakes as well
as your successes. This goes a long way toward building trust.
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7
Tips for Amazingly Effective Headlines
In case you haven’t yet discovered this, headline
writing is one of the most important and potentially lucrative skills
you can master.
It has been widely documented that 8 out of 10 people
will read a headline, but only 2 out of 10 will read the rest of the
content. Making that equation more in your favor is what this is all
about.
You have roughly 5-15 words to grab the attention, wring
their emotions, and arouse the curiosity of your audience, so it’s
critical to understand the best ways to get this done.
To help you with this, we’ve found 7 great tips
for crafting headlines that do all of the above. Let’s put
them to good use!
7 Tips You Can Use Today for Better Headline
Writing
Keep them short – It’s been said
that 6 word headlines are the ideal, but there is no hard and fast rule
here. It is smart to keep them under 70 characters so that the entire
title will show in Google’s search results. Moreover, short and punchy
headlines are more memorable.
Make your headlines specific – Strive
for specificity, and make sure your headline doesn’t promise anything
your content doesn’t deliver. Not only this, but tell them exactly what
you’re talking about: being mysterious usually falls flat. “How to fix
your website’s images in 3 easy steps!”
Convey urgency – Nothing works like
a little fear.“5 Ways to stop data thieves before they raid your online
accounts!” Letting people know that there is a cost associated with
waiting. (And not reading the rest of your article!)
What’s in it for them? – State a
benefit in your headline. Readers want to know what they’re getting out
of this, and it’s your job to tell them! Whether it’s “7 Uses for your
deadbeat ex”, or 27 Ways to stretch your food budget!” the benefit is
clear!
Use numbers – The use of numbers is
a tried and true method for giving the reader a sense that they’re
going to get a quantifiable amount of help here. “7 Tips for Breakfast
in Bed She’ll Eat Up!
Don’t be afraid of controversy – Sometimes
it helps to catch their attention by injecting a healthy dose of shock
and awe.“Why you need to fire your SEO guy today!” Don’t be shy about
stirring the pot, but be prepared to back it up.
Choose your words wisely – Use the
most powerful, emotional and vivid words you can come up with. People
respond to them. Milquetoast headlines are definitely a reason your
content won’t get read. Be bold! Not only that, but if at all possible
work your primary keyword into the title somehow. A magnetic headline
optimized for search will be a winner every time! |
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