Reputation management is important for a company’s public relations, and it is a well known fact that even a little bit of bad publicity can severely affect a business’s sales. There are providers available who will monitor and work to improve a company’s reputation on the net, but the good news is, business owners can also do a little reputation management of their own.
Create a Large Online Presence
While creating a page online is helpful in many ways, reputation management is just about the most significant things an organization can do. When a possible client is looking for a local business by name or industry, you do not want them to see websites with unfavorable reviews. This could be minimized by establishing pages on Facebook, Twitter, Google, and Yahoo Local. Since less than 10 percent of Google users move forward to the second page of results, having many relevant corners of the web assists in knocking negative sites to the dark recesses of Page 2.
Monitor the Company Name and Products
One of the largest factors of reputation management is what people are finding online. Thankfully, a business owner can sometimes track this just as easily as people are finding it. By simply heading over to Google and doing a search on the company name or its branded product, a business owner can see precisely what others are seeing about their company. Additionally, it is easy to set up Google Alerts which notifies you of new mentions with certain keywords, such as the company name. If anything negative comes up, corrective actions can be started.
Be Transparent on Social Media
Several business owners make the error of removing negative mentions from their social media pages. In fact, they should be talking with the disappointed customerin full view of the public. When others see a company attempting to right a wrong they know that the business actually cares about its customers.
Marketing is only able to do so much after a company’s reputation is damaged. Reputation management, however, can turn your business in the best direction.
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