Remain Brand Consistent In Email
Exhibit The Brand Inside The Email
When sending out emails, most local companies want to just get the message across. From time to time, this results in some companies sending out simple text-based emails. Don’t be this simplistic. Be sure every email sent offers the brand’s voice, core values and even the slogan and logo. Brand building should be consistent across all platforms.
Deliver Special Offers And Newsletters
One of the best ways to keep a brand in the forefront of consumers’ minds is to occasionally provide value through email marketing. Every message does not have to be about updated features, new location openings and “Come See Our New Showroom!” pitches.
There are undoubtedly a lot of folks on your email list who have only done business with your company once or not at all. Keep them active by providing value through informative newsletters and special offers. Make sure to never send too many, though, or you will risk getting labeled as spam.
Utilize Customer Behavior To Spotlight Brand Aspects
Most email marketing tools allow local businesses to track how their clients engage. This can include “open rates” and even purchasing trends. This data may be used to highlight certain brand attributes to specific customers.
Businesses already use customer information to engage in personalized marketing. Once you know what is important to your clientele, you can send diverse messages to different recipients and focus on the part of your brand that those clients most love.
Building your brand is a non-stop job, and you ought to use every tool at your disposal to pull it off. Thankfully, email marketing is among the few tools that you are likely already using.