It might have been 1836 when the world’s first paid newspaper advert was released, but marketing has had an irrefutable place in history. History, however, instructs us much more about marketing than just its progression. For those who listen closely, the ancient world actually gave us plenty of marketing lessons.
Quick Reply to Real World Events
Today, we can send a note to someone instantly, but this has not long been the case. In fact, Genghis Khan’s swift riders were the most rapid method of sending messages for a while, and that is what made the conqueror so effective.
Local business owners need to recognize how significant it is to have speedy reactions to what is going on as well. This means constantly monitoring social media channels to offer speedy responses to consumer questions. Also, benefiting from real-time events, especially trending topics, to promote has paid off big for some businesses.
Know Thine Adversary
The Ancient Romans were so productive in part because they used scouts and spies to gain information about their enemies. You should always be doing the same with your rivals. Tools like BuzzSumo can show you their most desired social media posts, and monitoring their content and sales tactics can go a long way in helping you craft acceptable marketing responses.
Lousy Marketing Due to Limited Tools is a Fallacy
Sun Tzu was a powerful Chinese general born in 544 BC, and he established The Art of War, which has pushed military strategy to this day. One lesson from Sun Tzu went, “There are not more than five primary colors, yet in combination, they create more hues than can ever be seen.”
This lesson is fundamental to local marketers. Limited tools do not excuse second-rate marketing. With the accessibility to tools at your disposal, ranging from social media to email marketing, cost should not hold you back.
Those who don’t learn from history are doomed to do it again. The good news is for marketers, history can show you exactly the correct way to handle your local business’s marketing.