If you’ve begun to market your small business on Pinterest, then you’re probably aware of the immense opportunity that 70 million eager to buy presents. While Pinterest has literally exploded in growth over the last few years, it’s still a little bit of a Wild West Show, and more and more techniques are showing up detailing just how to reach these people.
Pinterest has a largely female audience, roughly 70-75%, and the best thing about it is that they are not afraid to buy! If your product or service lends itself to a visual rendering, then by all means you should be creating boards!
We’ve scoured our sources and found 5 great tips for marketing your small business on Pinterest. Start using them today!
5 Strategies for Marketing your Small Biz on Pinterest
Use Pinterest Group Boards – Finding relevant groups is a great way to engage with more followers interested in your market. Use the free tool PinGroupie to find these, and once you’ve joined, provide value and substance to the group.
Make a Blog Board – Creating a blog board is a cool way to notify your followers automatically of your newest blog posts. Optimize for search and you’ll be amazed how many will find you in Google. Make sure you write a good description and use a compelling image.
Mine Your Competitor’s Pins – A lot of your competitor’s followers would also be interested in your wares. Once you’ve found them, follow them and many of them will follow you right back!
Carefully Craft your Descriptions – Choose your words carefully here, as about 75-100 characters will show up in the grid view. You’ll want to use keywords, and do not sell! Describe and offer useful information instead and you just might end up in the Google search results!
Consider Adding Text to Images – Overlaying text onto your images converts much better than straight images. This will require editing your image in image editing software, but in some niches these will return another 50% worth of engagement. I’d say that’s worth it!