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Regardless of the marketplace, there are questions that simply do not get attention. Whether it is a guide to roofing estimates or restaurants sharing great recipes for their fans to experience, some topics seem to pretty much never get touched.

Answer the Questions Others Refuse To

Most industries have certain questions that simply don’t get much activity online. This could include something from coming up with a roofing estimate, to how to create restaurant-style steaks.

Most of these questions are avoided because those in the field think it could hurt their bottom line. This means people searching for these questions will not come across much. Happily, a budding entrepreneur can take advantage of this and get seen.

Use Headline Analyzers

Having an awesome piece of content and a title that genuinely represents what the blog is about is crucial. Sadly, this does not always guarantee maximum exposure. Titles should certainly grab people’s attention. A simple Google search for headline analyzers will give you tools that rank titles on their readability, grammar and overall structure.

Stake Out Industry Leaders’ Articles

Even though a lot of people prefer to keep up with local businesses rather than national chains, these larger chains obviously have a much larger following. Luckily, company owners can use this to their benefit.

This only requires looking through larger companies’ social media posts and blogs. If something gets hundreds or thousands of shares, rest assured that it is well-liked. Don’t copy the post verbatim, but use its foundation to develop what will hopefully turn into a viral post.

Content marketing can do amazing things for small companies. It can create online popularity which leads to offline achievement. Not every single post is likely to turn into gold, but it only takes one viral hit to truly pay off.