Own Up To Problems
Never Berate Competition
It seems like making your rivals look bad would be a great thing, but it is important not to do this by being negative. Rather, show consumers why your product or service is better. Staying away from negativity shows people you are willing to stand on your achievements rather than the failures of others, and this is a great way to build trust.
Build Actual Connections with Customers
A few marketers consider posting to social media an effective way to build relationships with clients. While this does give people a sense of what the company is all about, you will need to go beyond this and let consumers know that it is real people behind the company profile.
One simple way of doing this is responding to comments and questions on social media. An alternate way to do this, while also showing that you really care, is to respond to online reviews. Yelp once reported that 1.1 million business pages had been claimed on their site, yet there are over 18 million companies in America.
Without claiming a small business page, it is difficult to respond to reviews, so a large percentage of companies are obviously failing here.
Be Transparent About Errors
Every small business will make mistakes, both in the offline and online worlds. When these happen, you should own up to them. Whether you have a single negative review online or an unprofessional server garnered negative media attention for the company, simply make sure you accept the error and explain what is being done to ensure it never happens again.
Building trust is crucial in any relationship. Make sure your local business has a chance at success by not forgetting this.