Producing great headlines and including statistics makes a robust press release, but it will all be pointless if you don’t focus on SEO. This is because over half of the U.S. list their main press source as the web. Keeping this in mind, use appropriate keywords in your writing. This improves the chances of people finding your press release and can help build your site’s online ranking.
Emphasis on Seo
Having a good headline and injecting quotes can make a press release terrific, but this will be for naught if you do not include SEO techniques. After all, over 50 % of Americans search on the internet as their main news source. This means your press release should integrate relevant keywords without seeming forced. Not only will this help people find your press release quicker, it will build upon your site’s search engine results position.
Instantaneously Get Down to Brass Tacks
When you are submitting an essay or term paper in school, it is okay to have a attractive lead in and build up to your point. This is definitely not the case in press releases. You’ll want to immediately get to the point. Reporters are busy people, and you want to automatically get their attention. If you fail in this undertaking, your press release may just end up published as-is and have no media follow-up whatsoever.
Preserve it to a Page
Again, reporters are very busy people. This means they are not likely to sit down and read an excessively long press release. Always keep your press releases within page when possible. This will enhance the likelihood of reporters paying attention and also force you to focus on only the main points of your announcement. That doesn’t mean, though, that you cannot include links and information on where to learn more.
Press releases may appear to be relics of a time long gone, but they haven’t become irrelevant. The obvious way to utilize them has simply evolved. You should use every advertising device at your disposal, and press releases are a proven method.