The Best of Both Worlds: Email and Social Media
Chances are you’ve probably wondered how you can combine the massive reach and networking ability of social media with your email marketing. All things considered, email is still a top-notch method for marketing, and social media can deliver huge audiences you may not have been able to contact as yet.
So since it’s such a great idea, what are some of the ways you can harness the best parts of each? Glad you asked! Below are 3 tips for integrating your email marketing with your social media.
3 Ways to Integrate Email Marketing with Social Media
Deploy social media sharing icons in your emails – This really is easy to do, and can yield great results. Facebook and Twitter users are the best at sharing your emails, between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are tops for clicks on shared emails, averaging between 6.2 % (Facebook) and 7.9% (LinkedIn). Be sure to have these visible and prominent in your emails, because you want to encourage your readers to share. You’ll be surprised at just how many are willing to do so.
Collect opt-ins from Facebook and Twitter – A relatively new addition to both Facebook and Twitter is the capability to generate email signups straight from the platforms. You’ll need something enticing to give away, whether that is an ebook, whitepaper, webinar, video or something else. It is free on both platforms, (though you will be the Twitter ad troll to do this, but you don’t have to buy ads) and you can reach an entire new audience different from your email list.
Use Retargeting Campaigns on your Social Networks – While retargeting is the hottest way to increase revenue, you can optimize this type of marketing by creating retargeting lists of people who’ve clicked links in your emails, and thus get an audience to whom you can send ads and has already shown an interest in your offers. Kind of retargeting on steroids. Facebook and Twitter are the best places to try this tactic at the moment.
Use these 3 tactics for integrating email and social media and soon you’ll be harvesting the best of both worlds!