MARKETING MINUTE 10.30-11.5

Helping Businesses Grow

Welcome to the latest issue of the Marketing Minute, your weekly newsletter dedicated to business growth and development.

Report: The future of paid-search marketing is machine learning and AI

Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it.

Launching Call-to-Action Units for Instant Articles | Facebook Media

By Josh Roberts, Product Manager As part of the Facebook Journalism Project, we’ve been in ongoing conversations with a number of publishers about opportunities to extend the business value of Instant Articles. Across the board, publishers want to have more…

Skimlinks has figured out how publishers could unshackle themselves from Facebook | TechCrunch

The conventional thinking about profiling online users is that Facebook (in particular) has enormous amounts of profile data about your tastes, while Amazon..

Marketers Beware: You Are Destroying the Most Valuable Media Channel | HuffPost

We have known for decades that word of mouth from a trusted source is the most valuable media channel in the marketing mix. A brand endorsement can come …

4 Reasons Paid Search Should Be Part of Your Inbound Marketing Strategy

At this point, it’s hard to deny that inbound marketing should be playing a central role in your marketing strategy.

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