Businesses who are inconsistent within their marketing are dooming their promotional techniques right out of the gate. Customers need to always think there are a few things going on at a company. This doesn’t suggest they need to receive daily updates, but sending out an interesting newsletter weekly or so can keep a company at the forefront of their minds.
Making It Difficult to Unsubscribe
Have you ever attempted to unsubscribe from a contact list only to find that the provider makes you jump through hoops? This will annoy customers, and in the end, many will simply mark an email as spam to ensure they don’t have to see further correspondence. This makes major email providers assume that you are spamming people, and this could result in your marketing messages actually going straight to spam folders everywhere.
Inconsistency isn’t a Technique
Companies that don’t set up a consistent marketing strategy are losing the race before they can get started. Customers really need to be aware that something is always going on. Don’t send so many emails that it is frustrating, but undoubtedly have a weekly or bi-weekly newsletter.
Not Testing Out Emails
Marketing messages need to be tested prior to being shipped to customers. Using this method, if there are graphic or formatting errors within a message they can be corrected before they are viewed by actual customers. Send test emails to numerous servers, like outlook, gmail, and yahoo, to determine the formatting that the recipient will see on their end. In this way you know your final product looks professional and is truly sending the appropriate message.
Recent scientific studies found email marketing accounts for almost 7 percent of customer acquisitions. Don’t let your numbers lag by making avoidable errors.