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I have posted this before, but it came across my path again today and it is certainly worth sharing again.

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective as reported in Dr. Cialdiniā€™s groundbreaking book, Influence. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT (co-author of YES & The Small Big).

For more informationĀ http://www.influenceatwork.com