Develop Shareable Content
The process of gaining huge returns on inexpensive content is to make it go viral. This is clearly easier said than done, but it is certainly not impossible. You first must make your content shareable. Just as before, easier said than done, but it becomes easier when adopting the recipe for viral content.
Think Beyond Facebook
Dropping a few ad dollars on Facebook certainly will help turn your site content viral. It’s also wise to utilize Twitter which can quite often return precisely the same result free of charge. It starts off with seeking out trusted voices in your industry and following them on Twitter.
Observe to find out which individuals take the time to retweet and reply to tweets. These are the influencers you need to focus on. Tag these folks when sharing your concentrated content and hope they will think it is terrific enough to share. It’s usually smart to test run a piece of content on Facebook to check shareability before trying it out on influencers.
Think Outside of the Social Media Box Altogether
Even though Facebook and Twitter are clearly powerful resources, it is essential to break away from these restrictions. Sites like Reddit and StumbleUpon can drive just as much, if not more, traffic than typical social media giants. StumbleUpon, for instance, recently made up over half of the internet’s referral traffic.
By simply using social media and developing great content, you can make the tiniest marketing budget do wonders. We should never accept the fallacy that low-cost somehow equates to low quality.