Steve Jobs was the mastermind and the face behind Apple. He built products that changed the entire world. While his progressive ideas definitely played a part in cementing his name in legacy, it was actually his marketing skills that rounded everything out. In truth, there are several marketing lessons that small companies can take from the late Steve Jobs.
Follow the Right People
In this world, there are leaders and there are followers. Even leaders, though, still follow others. Because Jobs wanted to gain knowledge from the people he was around, he chose teachers wisely. This included Regis McKenna, who helped Apple out of the garage with his marketing prowess.
It is vital for local businesses to also select who they follow wisely. You have the chance to follow serious influencers inside your industry through social media. Checking up on these people will assist you to stay abreast to the latest industry occurrences. This may ensure you are always one step ahead of the game.
Images Are More Powerful Than Words
The Apple core value of simplicity requires that their marketing has a small number of words. They instead concentrate on images. In fact, 87 percent of the most shared posts on Facebook in 2014 were images. Remember this when promoting a company via social media.
Do Not Be Afraid to Spend Money
Did you know that Steve Jobs started the Super Bowl commercial trend in 1984? Apple spent an inflation-adjusted $3.4 million on the TV spot and ad. This was a successful investment that proved that sometimes you really do have to spend money to make money. This isn’t to say that low-cost marketing ventures are not effective. It is important to keep in mind that you need to be careful not to cheapen your product or service with distasteful marketing.
Some minds are so advanced that their lessons can cross industry borders. Take Jobs’ lessons at face value to help make your company successful.